Critical Analysis of Absolut Vodka Perfect Man Essay Example

Critical Analysis of Absolut Vodka Perfect Man Essay Example Critical Analysis of Absolut Vodka Perfect Man Essay Critical Analysis of Absolut Vodka Perfect Man Essay Everyday consumers are exposed to the Medals Ideology of what Is considered beautiful. In magazines we see attractive, happy people, with air-brushed perfect, flawless, bodies posing to sell a particular item or idea. Who is the media to say what constitutes as beauty and an attractive person? Why are certain attributes associated with attractiveness, beauty, likeability and social skills? We are force feed images and told what beauty Is and have thus formed our own ideas and opinions. However, are those ideas and opinion really ours or were we constructed by media to think and feel a particular way without even realizing It? It Is Important to examine messages rhetoric purpose and not be persuaded by the wrong messages. If not, consumers thoughts, actions, beliefs and feelings will be easily influenced. Absolute Vodka, a leading brand of premium vodka sold in 176 countries, constructed advertisements as part of its In an Absolute World 2007 campaign with images of situations that the target audience would think constitute a perfect or Absolute reality. Absolute Vodka marketing (2011) stated the target market Is men and women ages 25-45 who want to succeed in their life both personally and professionally. The brand equity is associated with fun, joy, self-esteem and social approval. In 2007, they crafted an advertisement called the perfect man which featured in Greek Ell magazine (admit, 2007). According to Ell magazine media kit (2014), the audience is women between the ages of 18-49. Their goal Is to inspire women In all aspects of their lives and encouraging readers to cultivate not Just personal style. But the success that comes with personal power. The advertisement. a perfect man is an image of a woman sitting on a rug, holding a manikin arm that has red flowers in its hand. The woman has adorned herself in a red necklace, shoes, let, bracelet and is not wearing a wedding ring. There is a box next to her with the words, The Perfect Man written on the front. In the box are legs of the manikin wearing black dress pants and shoes. On the floor next to the woman Is a male head wearing glasses and showing white teeth. An arm of the mailman on the floor has a black tattoo and Is holding a guitar. The torso of the manikin Is hairless and has a SIX- pack. The woman is looking at a white piece of paper with a puzzled look on her face. An important rhetorical scholar Cicero, divided rhetoric into five major categories called canons of rhetoric (Stoner Perkins, 2005). These categories describe the elements of rhetoric and give gulled lines for patterns of discourse. One of those categories Is style. Style Is developed through nonverbal devices as well as through language, (Stoner Perkins, 2005, p. 141 The perfect man advertisement uses nonverbal language to create a persuasive style using visual imagery and personification. Visual imagery creates the tone or feelings of the message and personification gives abstract or inanimate object human qualities or abilities (Stoner Perkins, 2005, p. 143). The eyes of viewers are captivated when they see an Image of a women sitting on he mannequin parts are that of a man since the box has the words the perfect man written on the front in black and red ink. The advertisement illustrates the woman attempting to put together a self-explanatory mannequin with each body part bei ng personified and representing a particular characteristic of the perfect man she is looking for. Since she is not wearing a wedding ring, we know she is a single young woman. Red symbolizes passionate love, seduction and romance (Tracy Bell, 2014, pig. 4), and the mannequin arm holding red roses is suggesting that he is romantic. The other hand of the mannequin is holding a guitar. According to a study published in Psychology of Music in July 2014, a woman is more likely to give her number to a guy holding a guitar case. It suggests that women associate musical talent with a genetic advantage and intellectual abilities, and that men who play guitar have sex appeal. Music induces a positive effect, and this positive effect primes receptivity to a courtship request, says Nicolas Eugene, study author and researches at the University of South Brittany in France. In representing the perfect man the mannequin is also wearing glasses. An article published in Journal of Applied Psychology of June 1944, research has shown that we do perceive people who wear glasses as more intelligent, industrious, honest and more dependable when compared to those who do not wear glasses. The legs in the box are wearing black dress pants and dress shoes. International Journal of Hospitality Management reported in July 2010 that professional attire is the most important attributes in shaping favorable perceptions. Research also suggests that dressing professionally Jacket and tie or suit and tie) has resulted in feelings, or being perceived as, trustworthy and intelligent. Plummeted Karl, 2007). Another factor of the perfect man is his white straight teeth. Teeth and smile determine facial attractiveness and eventually have an effect on the acceptability of a person in society. Moore (1985) showed that a smile is the most observed behavior by women and perceived as being more attractive than neutral ones. A smile is also an indication of generosity, cooperativeness and wins trustworthiness. There is also a correlation between the frequency of a smile and an extroverted, emotional stable, openness personality according to Open Journal of Scatology (2013). Have straight white teeth is considered attractive and there is a very strong correlation between rank on a scale of beauty and professional income. The mannequin also suggests that he is the perfect man because he has a tattoo on his arm. A tattoo has been proven to indicate early sexual initiation and more sexually active (Noiseless, 2012). Women fantasize about men who have a little bad side to them and are sexual. The woman is wearing red and a report showed that woman have a preference for wearing red clothing as a sexual signal to attract potential mates (Bell, 2014). Woman have been objectified in the media and have had their bodies enhanced, airbrushed and portrayed as perfect but in this advertisement, it is the man who is being objectified. The woman appears to be good looking and successful since the room she is in has a contemporary sophisticated feel and is in a high rise building. Even though she seems successful and self-accomplished, she still ordered the perfect man for companionship, emotional stability and to make her feel financially secure. She seems puzzled and confused reading the instructions of how to put together a The advertisement is used by tapping into real life situations of women feeling insecure and the stereotype that even with success, they wont be truly happy unless they have a male companionship. Absolute Vodka is trying to empower women to take control over their lives in the advertisement by having the woman have complete control over the man she ends up with and by objectifying the man as being given to her. The victim of this advertisement is women, men, and the reader. It is exploiting womans real life insecurities, objectifying men as if they are something that can be controlled and constructed, and forcing the reader to conform to the stereotype of hat the media constitutes as perfect, Absolute and attractive in society, and that even successful woman need a man to be truly happy. The idea of someone being perfect with only these qualities is sad and people should be accepted for their uniqueness and their personality rather than appearance. The advertisement catches the readers attention by the ironic situation of visual images and sarcastic, humorous tone. The quality of evidence presented does show the qualities of what is considered attractive and desirable to society in the mannequin but is showing an illogical scenario. Absolute 100 Super Premium Vodka. (n. D. ). Absolute Vodka Marketing. Retrieved August 3, 2014, from Absolute. Mom/en/products/Absolute-100/ ELL Media Kit. (n. D. ). ELL Media Kit. Retrieved August 2, 2014, from http:// www. Eliminating. Com/re/home. Asp Eugene, N. (2014). Mens music ability and attractiveness to women in a real-life courtship context. Psychology of Music, 42(4), 545-549. Moore, M. (1985). Non-verbal courtship patterns in women: context and consequences.. Ethnology and Sociobiology, 6, 237-247. Mikado, T. , Monsanto, T. , Condo, Y. , Kiddo, M. , Miramar, A. , Mask, C. , et al. 2013). Unelected of teeth on the smile and physical attractiveness. A new internet based assessing method. Open Journal of Scatology, 03(01), 52-57. Retrieved August 1, 2014, from the Scientific Research an Academic Publisher database. Noiseless, K. (2012). Tattoos, piercing, and sexual behaviors in young adults. The Journal of Sexual Medicine, 9(9), 2307-2314. (2011). Social meaning of identification attractiveness-an investigation into its effect and determinants. Indian Dental Journal, 12(2), 27-32. Stoner, M. , Perkins, S. (2005). Classical Approaches: Ancient Rhetoric. Making sense of messages: a radical apprenticeship in rhetorical criticism (up. 37-141). Boston: Houghton Muffling. Thornton, G. R. (1944). The effect of wearing glasses upon Judgments of personality traits of persons seen briefly.. Journal of Applied Psychology, 28(3), 203-207. (2012). What is professional attire today? A conjoint analysis of personal presentation attributes. International Journal of Hospitality Management, 31(3), 937-943. admit. (n. D. ). ABSOLUTE VODKA ADS I A bsolute. Com. ABSOLUTE VODKA ADS I Absolutism IRS. Retrieved August 3, 2014, from Absolute. Common=782 PAP formatting by Bimbo. Org.

To be determe Essay Example | Topics and Well Written Essays - 750 words

To be determe - Essay Example There were also news about illegal organ harvesting from prisoners who were executed in China (news.bbc.co.uk). Due to this horrific circumstances, organ selling remains to be illegal in the United States as enunciated in the principles written down by Congress in 1984 in the National Organ Transplantation Act that only allows the acquisition of organs through donation (Kass 67) This perspective however is slowly changing considering the issues wrought by the banning of organ sales. In America, an average of 11 people die everyday while waiting for transplant and thousands more are dying and/or already died while waiting for an organ donor (Sally 84). Despite the prohibition of its sale, the black market for organ trade continues to thrive and is even encouraged by the ban to the detriment and peril of its donors. The realization that organ sale cannot be stopped and the widening chasm between the availabe organs and the number of people dying while waiting called for a reconsideration and rethinking of this position (Ritter). Organ trade will continue to exist no matter how strongent its sale is prohibited. Making organ sale illegal will not automatically mean that it will not take place. In fact, this prohibition is the very reason that encouraged the black market to thrive as organ sale is becoming a luxurious business endeavor. This is because supply is being contracted due to the prohibition of its sale while the demand continues to escalate. Making organ sale illegal only makes those who are willing or forced to sell their organs vulnerable with the absense of proper medical care which aggravated the problem further. Prohibition of organ sale also widens the chasm between the unmet need for organ transplant and the available organ. As a result, people die due to the non-availabilit of organ while those who acquired it often do so through illegal means to the detriment

Implement a data warehousing solution alongside the formation of a Assignment

Implement a data warehousing solution alongside the formation of a business analytics - Assignment Example The concept also encompasses multiple other functional aspects such as data mining and process optimization (Kearney, n.d.). Apart from these, the system design of the data warehouse also varies depending on an organization’s functional needs. The detailed elaborations regarding such system variations are discussed in relation to which data warehousing can be performed effectively. Moreover, the present scenario also illustrates the structuring and implementation of a data warehousing solution within Morrison Plc, a leading supermarket chain currently functional within the UK. The company has been performing operations with the intention of meeting the needs of customers in an effective manner. In this regard, the company has adopted and implemented different strategies that are centred on the customers by providing distinctive products that .include food, integration with manufacturing business and craft skills. Subsequently, the company with the aim of attaining a competitiv e position has focused on value and quality of products and/or services provided to the customers (Kimballb, n.d.). The objective also encompasses the formation of a ‘business analytics department’ within the ‘corporate headquarter of Morrisons Plc’. Likewise, the discussion entails an in-depth elaboration of all the potential issues that may emerge during planning, implementation and systematic utilization of the data warehouse system (Kimballb, n.d.). Morrisons Plc was founded during the period of 1899 as a small retail business process within the domestic markets in the UK. However, over time, this brand has projected drastic levels of expansion within its functional structure and thus, has eventually transformed itself as the fourth largest supermarket business within the UK. Morrisons plc currently holds a market share of approximately 11 per cent of the total supermarket retail business of the UK (Wm Morrison

Dr. Salamone Essay Example for Free

Dr. Salamone Essay â€Å"These values then get re-incorporated back into the language. † Philosopher Ian Heath states this significance, â€Å"Meaning can transform the individual, while values can transform relationships (Heath). What this means for organizational leadership is that it is crucial to develop meaningful relationships to create values that can guide their members in a mutually beneficial environment. The last sentence written in the above paragraph is absolutely true. This is because it is very essential for the employees working in an organization to develop relationships with the other members working in the organization either their subordinates or their boss. Without this, it would be very difficult for an organization to operate efficiently and effectively. It is vital that the relationships that develop in an organization must also be meaningful because if the relationships are developed just like that they would be absolutely useless. People should know the meaning and the importance of developing relationships and then how important each relationship is to them. The importances each person allocates to different relationships that are developed in an organization are different just like we have different importance for people in our family. Therefore, it is essential to develop healthy relationships in an organization. This means that although there is a lot of competition in the organization amongst the employees but it should not be such that the employees plan out bad things against each other to gain popularity or importance in the eyes of the boss. This is not only bad for the reputation of the employee but it also bad for the organization. In order to build healthy relationships, the organization must take certain steps. Some of the examples are mentioned below that are meant to provide an insight into how organizational design impacts its workforce and image and this would be explained by differentiating between the functional and team structure. If I were to choose between working for an organization that has a functional structure and another that has a team structure, I would you choose to work for an organization that has a functional structure. Functional structure basically groups the employees together on the basis of the functions of specific jobs that are present within the organization while in the team structure the functions and the responsibilities of the employees are organized into specialized teams. (Bechthold Schodek, 2007). I would choose the functional structure because of its various advantages. Functional structure reduces the duplication of personnel and equipment and I would be more comfortable with this structure as it gives more opportunity to talk in the same language with my peers. Moreover, it acknowledges specialization thus making training easier. There is centralized decision making in this structure and it also provides a unified direction from the top management thus achieving excellence in communication and coordination within the departments. Functional structure also increases the quality of technical problem solving and this can be proved by the fact that it gives the workers fast access to the people who are well-versed in technical expertise. (Kaizenlog, n. d. ). Organizational design is basically the process for integrating the people, information and technology in an organization and is used to match the form of the organization with its objectives and I think that the organizational design will be an important factor for me in making a choice about the type of company for which I would like to work because it would tell me what kind of culture is being followed in an organization and so I would be able to decide for myself if I would be comfortable working there or not and his information about a company can be found on the websites or one can ask the employees currently working in that organization who would give a better idea. Adidas, IKEA and Barwill are some renowned organizations that follow the functional structure while the example of an organization that follows team structure is RadioShack Corporation. (Internet Retailer, 2006). Reference Bechthold,M. Schodek,D. L. (2007). Structures. 6th Edn. Prentice Hall, Hardcover. Internet Retailer. (2006). RadioShack Corporation Announces New Management Team Structure that Simplifies Reporting, Narrows Accountability, Improves Decision Making. January 22nd, 2009. Retrieved from: http://www. internetretailer. com/internet/marketing- conference/35591-radioshack-corporation-announces-new-management-team-structure-that-simplifies-reporting. html Kaizenlog. (n. d. ). Advantages of the Functional Structure. January 22nd, 2009. Retrieved from: http://www. kaizenlog. com/2006/11/02/advantages-of-the-functional-structure/

Effective Cancer Screening Methods Essay -- Health, Screening, Early

Effective cancer screening methods are used to detect or identify the presence of a specific cancer before the individual displays any symptoms of cancer. Early detection of a cancer through screening can save the life of a person who may have died without screening detection. Early detection of cancer can also provide a less costly and more effective treatment than if the cancer progresses requiring more advanced or drastic treatment. Screenings tests for the more common cancers such as breast, colon, prostate or cervical can be non-invasive or only slightly invasive. The majority of screening procedures are non-invasive which is more cost effective, patient convenient, and does not require any patient aftercare. Screening tests usually have a recommended age and frequency. As people age there is a higher risk of cancer and more screening is recommended. There are some considerations on whether to screen or not to screen such as; is the cancer common or fatal, are there detectable symptoms, and how reliable are the test results (Bast, 2000). There are currently two slightly invasive screening tests used to detect prostate cancer. They are the digital rectal exam (DRE) and the prostate-specific antigen blood test (PSA). The DRE is a quick exam that can check the prostates health. A doctor inserts a gloved and lubricated finger into the rectum to feel the back portion of the prostate for size, irregularity or abnormal areas. DRE is the only method in which a physician can physically examine the prostate gland. If a doctor does find an irregularity the conclusion is not necessarily prostate cancer, but a reason to pursue diagnosis (Bast, 2000). â€Å"Prostate-specific antigen (PSA) is a protein produced by cells of the prostate g... ...te posts coated with antibodies that bind to tumor cells. When blood passes across the chip, cancer cells stick and stains make them glow for easy detection† (Prostate.net, n.d.). This blood test could possibly eliminate tissue sampling and imaging scans (Prostate.net, n.d.). EN2 is a new prostate cancer test measuring the EN2 protein in urine. â€Å"The study found that testing for the protein could accurately identify 66% of men with prostate cancer, and correctly rule out the disease in almost 90% of men without the disease† (National Health Service, 2011). The cases of prostate cancer were confirmed with a biopsy. The University of Surrey, UK studies confirmed that â€Å"even if the EN2 test performs well in larger scale testing, the test would not necessarily replace PSA testing† (National Health Service, 2011) but could be used with PSA (National Health Service, 2011)

Relationship Between Regulation and Market Structures

The study of government regulation and the competitive environment for business is relevant to all those who study business. All business candidates need to understand how the competitive environment will impact their employers and businesses. A- There are four major pieces of legislation known as the Antitrust Laws. After the U. S. Civil War, local markets changed into national markets because of transportations were improved, mechanized production methods, and sophisticated corporate structures. In the 1870s and 1880s, many firms became dominant in different industries like meat packing, railroads, coal, and tobacco. These firms often consolidated their industries and over charged its customers. The government formed laws called antitrust Acts to help control these behaviors. * Sherman Act of 1890 was formed to be brief and directly to the point: * The government would investigate organizations and companies suspected in violation of the Sherman trust act to limit monopoly. Every person who shall monopolize, or attempt to monopolize, with any person or persons to monopolize any part of the trade or commerce shall be found guilty of a felony (as later amended from â€Å"misdemeanor†). The Clayton Act of 1914 contained the desired elaboration of the Sherman Act. * Outlaws price discrimination when such discrimination is not justified on the basis of cost differences and when it reduces competition. * Prohibits tying contracts, in which a company requires that a buyer purchase another of its products as a condition to purchase the desired product. * Prohibits the acquisition of stocks of competing corporations when the outcome would be less competition. * Prohibits a director of one firm to act as a board member of another firm where the effect would be reduced competition. The Federal trade commission act of 1914 * The act gave the Federal Trade commission (FTC) the power to investigate any competitive practices at the request of any firms or on its own initiative to discover any unfair competition in the industry. * The Celler-Kefauver Act of 1950 †¢The Celler-Kefauver Act amended the Clayton Act, Section 7. It prohibits the merger of firms by acquiring tis stock. The Act closed the loophole by making sure that one firm does not obtain the physical assets of another firm when the effect can reduce competition. B- The intended purpose of industrial regulation as it applies to the following market structures: 1. Oligopoly is small groups of firms control the market. For example: AT&T, Verizon, Sprint, and T-Mobile control the cell phone industry. Industrial regulation is used to reduce the market power of Oligopolies, to prevent collusion (where small firms secretly set prices) and increase market competition. 2. Monopoly is where one company control prices in the market where there no substitute to the product. Industrial regulations are used to prevent companies from monopolizing in given markets. C- The major functions of the three primary federal and state regulatory commissions that govern industrial regulation. 1- The federal energy regulatory commission in 1930 is the jurisdiction of electricity, gas, gas pipelines, oil pipelines, and water powered sites. The major function of the federal energy regulatory is to regulate the transmission and sale of natural gas, oil pipelines, and wholesale of electricity. There are other functions that involve license and inspect hydroelectric projects and monitor and investigate energy markets. – The federal communications commission was formed in 1934 in the jurisdiction of Telephones, television, cable television, radio, telegraph, CB radios, and ham operators. The major functions of the federal communication commission include processing applications for licenses, analyzing complaints, conducting investigations, developing and implementing regulatory programs, and taking part in hearings 3- State public utility commission is f ormed in the jurisdiction of electricity, gas, and telephones. The major function of State public utility commission is to regulates the rates and services of a public utility that include water, gas, and electricity D- Social regulation is intended to deal with the broader impact of business on consumers. The government established several agencies including equal employment opportunity commission and health administration protect consumers from businesses in the late 60s. The purpose of social regulation is for the government to oversee the safety and quality of goods or products as well as the conditions of these products are manufactured. E- There are five primary federal regulatory commissions that govern social regulation. 1- Food and drug administration (1906) has the jurisdiction and function over safety and effectiveness of food, drugs, and cosmetics. 2- Equal employment opportunity commission (1964) has the jurisdiction and function over hiring, promoting, and discharge of workers. – Occupational safety and health admiration (1971) has the jurisdiction and function over industrial health and safety. 4- Environmental protection agency has the jurisdiction and function over water, air, and noise pollution 5- Consumer product safety commission has the jurisdiction and function of safety of consumer products As a company, studding the law can help in saving money, time and efforts to stay productive in the market. All business candidates ne ed to understand how the competitive environment will impact their employers and businesses.

There Comes A Time In Life Where We Finally Reach A Point

There comes a time in life where we finally reach a point where we begin to settle down with someone, fall in love, get married, and eventually try for a baby. People wait nine-months of long and hard obstacles to finally meet their baby boy or baby girl. One cannot help but have a certain mindset already placed for each gender that they are expecting. A feminine floral pink baby shower for a girl or a blue, masculine one for a boy. As much as we want to say that things are better now and the roles seem to be more open, it is still very present that people, especially parents, tend to want their kids to take on a certain personality or interests that correlates to how they see gender roles and where their gender attitude lies because that†¦show more content†¦Society has built a system of gender roles that has a huge impact on gender identities. According to Kathleen Stassen Berger, author of Invitation to the Life Span, gender identity is â€Å"a person’s acceptance of the roles and behaviors that are associated with the biological categories of male and female†(p. 388). As a child, we think in a very simple way, which means we take on the idea of gender schema, the general belief of difference between males and females according to a child, but as we grow older we begin to question our gender identity due to Piaget s concept of hypothetical reasoning. The reason behind the questioning can be that gender identities consist of a wide range of different categories that adolescents may be curious or may even identify as which includes gender (no gender), bigender (two genders), third gender (neither male or female), transgender (does not correspond with their birth sex), and many more. The three most commonly used genders that are used in our society are male, female, and transgender. We often know the meaning behind being a female or male because that is what we are taught at a really young age, but what exactly is a transgender? Accord ing to the Humans Rights Campaign, a transgender is usually a person â€Å"whose gender identity and/or expression is differentShow MoreRelatedThe Night Time - Original Writing1705 Words   |  7 PagesI wake up to screams in the night time. Screams I’ve never heard before in times of war. No no. This was much worse. I hear my friend come in my room and wake me up. â€Å"We are under attack. I go outside to see no other than the Trojans themselves attacking us in the ruins of Athens. They had come from Troy. There was havoc as I watch my brothers die by flaming arrows and gruesome impalement. 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